Eighty-one percent of all Americans have a social media profile, and a segment of those users is your market. In addition, seven in ten use their accounts to message people, engage with events, share news, and find entertainment in their preferred channel. These active users may just be looking for your business, and that's wy it's important to have a social media presence.
Through social media marketing, we will help increase your customer engagement, search ranking, and traffic directed to your website. We will define a lean social media strategy that will keep your brand relevant and active in relevant platforms.
Aspire Digital Marketing provides social media management in Neptune, New Jersey that helps you engage your market.
Contact us today. Let's start leveraging your unique offering to get a social media following.
How does social media impact your business?
Social media develops a tangible following for your business. It increases your brand's exposure, boosting the traffic directed to your website. With Facebook, Instagram, and LinkedIn providing business-oriented features such as targeted marketing and e-commerce sections set up in profiles, your business has more opportunities to reach out to your market.
How do you measure social media ROI?
Social media exposure value is through the roof, but marketers are still figuring out how to measure ROI. This is how our social media marketing in NJ approaches the issue: define goals, track conversions, assign value to spend for each customer, conduct analytics, determine how much each social media channel costs, and calculate ROI. These give us a complete overview of where your budget should be and what's the most effective channel for you.
What kind of posts should I share?
Here's where your knowledge of your customers comes into play. If you know what your ideal customer likes, it's easier to find relevant topics that appeal to them. Trends can help get a conversation going, especially with the use of high-impact hashtags. Nonetheless, when ideas run out, it's always best to talk to your market about what they want to see.
Do I have to be present on all social media?
You'll want to only be on social media sites that your market frequents. The channel must also allow you to create the kind of content that resonates with your target audience. Discovering that channel is a process. But experienced social media managers will make it easier to determine where your brand presence will pay off.